Friday, 25 November 2016

Refrences


Co, K.N. (2016) Our history | Kellogg’s. Available at: https://www.kelloggs.com/en_US/who-we-are/our-history.html (Accessed: 24 November 2016).
Committee, U.S.O. (2016) USOC rekindles Kellogg sponsorship. Available at: http://www.teamusa.org/News/2011/April/18/USOC-rekindles-Kellogg-sponsorship (Accessed: 24 November 2016).
CULLINEY, K. and BakeryAndS (2014a) New year, new waistline, new market? Kellogg slashes snack bar prices by 29%. Available at: http://www.bakeryandsnacks.com/Manufacturers/New-year-new-waistline-new-market-Kellogg-slashes-snack-bar-prices-by-29 (Accessed: 24 November 2016).
CULLINEY, K. and BakeryAndS (2014b) New year, new waistline, new market? Kellogg slashes snack bar prices by 29%. Available at: http://www.bakeryandsnacks.com/Manufacturers/New-year-new-waistline-new-market-Kellogg-slashes-snack-bar-prices-by-29 (Accessed: 24 November 2016).
History.com (2016) Check out the Kellogg’s® history Website. Available at: http://www.kellogghistory.com/history.html (Accessed: 24 November 2016).
Klara, R. (2016) How America’s top 2 breakfast cereal makers are responding to soggy sales. Available at: http://www.adweek.com/news/advertising-branding/how-americas-top-2-breakfast-cereal-makers-are-responding-soggy-sales-172020 (Accessed: 23 November 2016).
Merritt, C. (2016) ‘Bundle pricing strategy’, Small Business Chron, .
Nestle 150 years timeline (2016) Available at: http://www.nestle.co.uk/media/newsfeatures/nestle-150-years-timeline (Accessed: 24 November 2016).
Posted and Spinner, J. (2015) Kellogg’s refreshes packaging, website. Available at: http://www.packagingdigest.com/packaging-design/kelloggs-refreshes-packaging-website (Accessed: 24 November 2016).
Poulter, S. (2013) On sale in Tesco, GM cereal that makes children hyperactive: U.S. Import of lucky charms contain artificial colours that UK watchdog urges manufacturers to avoid. Available at: http://www.dailymail.co.uk/news/article-2401275/Lucky-Charms-On-sale-Tesco-GM-cereal-makes-children-hyperactive.html (Accessed: 24 November 2016).

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